Kylie Jenner boasted about working on the frontline in her cosmetics lab, but she’s been forced to reveal the truth after one follower called out a glaring detail in her photos.
Kylie Jenner has hit back at haters who criticised her recent lab photos for being “unsanitary”.
But in the process of defending herself, the 24-year-old US makeup mogul has been forced to admit an embarrassing detail.
The Kylie Cosmetics founder uploaded a string of glamorous photos of herself working on cosmetics while wearing a lab coat, telling Instagram followers she was “in the lab creating new magic for you guys.”
The photos were called out by cosmetic developer Kevin James Bennett in an Instagram post, in which he slammed her for not wearing “a hair net, shoe covers, [a] mask … and disposable GLOVES.”
Jenner was quick to argue with Bennett, writing in the comments section, “Kevin — this picture is not taken in a manufacturing facility. i would never bypass sanitary protocols and neither would any other celeb or beauty brand owner.”
Kylie Jenner has been brutally called out for “gaslighting” her followers.
The reality star wrote that she was in a “small, personal space” in the pictures, which was strictly “for content.”
“[I was] creating my own fun samples and taking pictures for content nowhere near the mass manufacturing,” The Kardashians alum went on to write. “No one is putting customers at risk!”
She concluded, “Shame on you kevin for spreading false information !!!!”
In Bennett’s reply to Jenner, he accused the star of “serious[ly] gaslighting” her followers.
Jenner said she was working in the lab to “create new magic”.
“So you were standing on a platform, looking into an expensive homogenising kettle that had processed at least 50 litres of a complexion product (the product still covering the mixing paddles) without PPE or your hair tied back, wearing a lab coat? But this is not a cosmetics manufacturing facility?” he asked. “It’s a personal space?”
Sources exclusively told Page Six that Jenner was not on the production floor when the pictures and videos were taken as she was simply reviewing colours and ideating on new concepts.
However, this was not made clear to Jenner’s fans, who have mixed feelings about the lab visit.
“Many brand owners take those pictures. She’s not doing anything wrong and we have zero way to know how involved she is in formulation,” one Instagram user wrote.
Kylie founded her cosmetics company in 2014. Picture: Toni Anne Barson/WireImage
Another added, “I’ve seen all kinds of scenarios in development labs, but uncovered hair near a kettle in production would never happen. Full stop.”
Jenner founded Kylie Cosmetics in 2014 and began selling products the following year, going on to also launch Kylie Skin and Kylie Baby in 2019 and 2021, respectively.