The Godfather

‘The unexpected city’: The newest Fort Worth tourism commercial is voiced by a movie legend

Jimmy Stewart's voice is the soundtrack of Visit Fort Worth's newest commercial.

FORT WORTH, Texas — There are city tourism commercials. Then there are cinematic mini-movies, even voiced by a movie legend.

Stewart died in 1997, but the new Fort Worth commercial uses his voice from 1977, when he filmed a promotional video for the city.

The commercial released Friday is a minute-long piece of various Fort Worth spots, including the Bass Performance Hall, the Kimbell Art Museum, the Fort Worth Zoo and the Stockyards.

And over it all is Stewart’s familiar voice:

“Now, you look at a city this time of morning and you wonder what it’s like, who lives there,” Stewart says. “What made it take root and grow? I guess every town has a flavor all its own. But this one seems to have more than most. This town, perched on the edge of the prairie, where it can never lose sight of its past and can see the future forever. Fort Worth, Texas: The unexpected city.”

Watch the video here:

You might recognize Stewart the most from the Christmas classic, “It’s a Wonderful Life.” But he starred in dozens of films from the 1930s through the 1970s.

Stewart was born in Pennsylvania and lived in California through his acting career. But he developed a connection to Fort Worth, investing in oil and ranches and serving on the board of the Fort Worth Zoo, according to the Fort Worth Star-Telegram’s Bud Kennedy.

He also starred in 1955’s “Strategic Air Command,” which was set at Fort Worth’s Carswell Air Force Base.

Watch the full 17-minute film he produced for Fort Worth in 1977:

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